Sell NYC Real Estate With Tracie Golding
Selling in New York is a pricing problem before it is a marketing problem. The buildings are different, the comparables are narrow — often the same line in the same building — and a co-op sale adds a board review at the end that can stall a deal you thought was done. Getting the number right and the package ready is most of the job.
Tracie Golding has represented sellers across Manhattan and Brooklyn since 1995. No two listings are run the same way; the approach is built around your specific apartment, your building, and your timing — and adjusted if the market tells us it isn't working.
Pricing and positioning the apartment
The price comes from real comparables, not a wish. In New York that usually means recent sales in your building or your line, then adjustments for floor, light, condition, and the building's financials — the assessment history, the reserves, what the board allows a buyer to finance. A listing priced to those facts draws activity in the first weeks, which is when most of the leverage lives.
Positioning is the other half: who the realistic buyer is for this apartment, and what about the home and the building actually matters to them. That read decides how the place is shown and what gets said first.
Preparation and marketing, built per property
Before anything goes live, the apartment has to show as well as it can — the cost-effective fixes that change a buyer's first impression, staging where it earns its keep, and clean, accurate disclosure on the building. PropertyShark and the offering plan get checked so there are no surprises mid-deal.
From there the marketing is built for this listing, not run off a template. The plan is set, measured against showings and feedback, and changed if the apartment isn't moving — that's the point of building it per property rather than launching and hoping.
- —Pre-launch prep: targeted repairs, staging where it pays, accurate building disclosure
- —Professional photography and a listing written for the realistic buyer
- —A marketing plan adjusted against real showing feedback, not left on autopilot
Offers, qualifying buyers, and closing
When offers come in, price is only part of it. The harder question is whether the buyer can actually close in your building — their financing against what the board allows, their liquidity, and whether their package will survive a board review. Vetting that early is what keeps a deal from collapsing weeks in.
From accepted offer to closing, Tracie manages the moving parts — the board package on a co-op sale especially, since a strong, complete package is the best protection against a slow or failed approval. The same preparation that helps a buyer get approved helps a seller pick the buyer who will.
- —Qualifying buyers against the building's financing and board rules, not just the offer price
- —Co-op board-package management — assembling and steering a package built to pass
- —Coordinating attorneys, financing, and timelines from contract through closing
In plain answers.
How do you decide what my apartment is worth?
From comparables, starting with recent sales in your building or your line and adjusting for floor, light, condition, and the building's financials. A wish-price drives away the early activity that gives a seller leverage, so the number is set to the facts and revisited if the market doesn't respond.
What's different about selling a co-op versus a condo?
A co-op sale ends with a board review — your buyer has to be approved, and a board can decline without stating a reason. That makes qualifying the buyer up front, and managing a complete board package, central to a co-op sale. Condos are more flexible, with a simpler right-of-first-refusal step instead of an approval.
Do I need to renovate or stage before listing?
Usually not a full renovation. The work that pays is the cost-effective fixes that change a buyer's first impression and staging where it earns its keep. Tracie walks the apartment and tells you what's worth doing and what isn't before anything goes live.
What happens if my apartment isn't getting offers?
We look at the showing feedback and the activity in the first weeks and adjust — the price, the positioning, or the marketing. No two listings are run the same way, and the plan is meant to be changed if the market says it should be, not left on autopilot.
How long does it take to sell in NYC?
It depends on the building, the price, and the season, and a co-op adds board-review time at the end after a deal is signed. Pricing to real comparables from the start is the biggest lever on timeline — the listings that sit are usually the ones that launched above the building's recent sales.
Find out what your apartment will actually sell for.
Tell Tracie about your apartment and your timing. The first step is a clear read on the number your building's recent sales support — and a plan built around your specific home.
Contact Tracie